Viva Las Continue!

On Tuesday, September 21, 2010 I flew down to Vegas for the Annual Meeting of Spinal Cord Injury Professionals. A new conference that assembles the best of the best from the world of spinal cord medicine, rehabilitation and adaptive equipment. This was the perfect place to promote and begin distributing our film "continue".

Wednesday morning, I met Jeff Rosenbluth at our booth. We assembled the 50-inch television that Jeff hauled from Salt Lake and set it up at our booth. This would be the centerpiece of our exhibit.

Around 11:30, Our DVDs arrived, hot off the press. I was concerned that there would be a delay, but Oasis, the company that produced our discs and packaging, delivered on time. 1000 DVDs, ready to be distributed and delivered by this guy.

The packaging turned out amazingly well. Everything from the print colors to the quality of paper used. Both Jeff and I were very pleased with the final result. Very nice.

The biggest surprise at the conference was my friend and one of the stars of "continue", Muffy Davis. I was finally able to give her a DVD of the project. Muffy and her husband Jeff are featured in the film's alpine skiing sequence. It was great to catch up and chat about potential future projects.

So, what's next for "continue"? In the weeks and months ahead, Jeff and I will begin delivering copies of the film to rehab facilities and other adaptive recreation/sport organizations across the country. We will also be sending the DVDs to the film's stars, crew and anyone who helped make the project a reality.  In addition to distribution, we will also be doing everything we can to get publicity in publications such as "Sports N Spokes", "Paraplegia News" and other magazines and websites that focus on disability and spinal cord injury. Our journey is complete as far as the film's production is concerned. Now we just want to focus on spreading our production far and wide.

Distribution... Finally!

For the past month and a half, I've been working on the marketing and packaging design for "continue". Levi Lebo, a local designer, has done an amazing job creating imagery that compliments our film. I'm extremely pleased with Levi's work. And also thank him for being patient with Jeff and I.

After weeks of hard work and several design revisions, Levi, Jeff and I finally completed the DVD packaging design. Last week we sent the image files to a DVD publishing company to have 1000 copies created for The 2010 Annual Meeting of the Academy of Spinal Cord Professionals, an upcoming conference in Las Vegas. Jeff and I will be heading down to promote the film on September 22 - 24 and hand out free copies of the DVD to conference goers. When we return, we will begin distributing the DVDs to rehab facilities accross the United States and elsewhere. We will also be delivering DVDs to the cast and crew who helped make the film possible.

Yes, it's taken a while to get the DVDs created. Several have sent me threatening messages, indicating that their patience has expired. I do apologize. However, in my (and Jeff's) defense, we wanted to make sure that the quality of the marketing/packaging materials was nothing less than outstanding. Why spend seven years on a production, just to slap something together in photoshop.

Currently, as I write this post, the DVDs are being pressed and finalized. They will be delivered to our Vegas destination, just in time for the conference. We will screen the film at our booth and talk about our production with those who work in the SCI industry. I'm excited to finally have a finished product. This final step marks the end of a very long and enjoyable journey.

Access Utah Network Interview - 9/9/2010

Here is an interview I did with Mark Smith and the Access Utah Network. Access Utah Network provides resources for those with disabilities. Mark and I chatted about "Continue" and other topics.